SEARCH FOR THE BEST LOCATION FOR REAL ESTATE DEVELOPMENTS

Financial Factor: It is a place where stratus AAA invests and spends; therefore, it is a place that retains and increases its value at a more accelerated pace than average and the behavior of the economy and real estate transactions in the area must be known and understood.

External Factor: We know the city’s growing areas, and locate properties in accordance with the typology of the development in mind. Accordingly, the surroundings are analyzed and investment decisions are taken based on the site and not on the existing buildings. We know that the physical surrounding promotes the business.

Internal Factor: We make sure that the property’s physical, legal and technical characteristics are the right one for the real estate development.

KNOWING AND UNDERSTANDING THE REAL ESTATE MARKET

Financial Factor: We generate strategies that take into account the fact that the construction and real estate business are cyclical, due to which, we define their boom level, by always creating outlet strategies for every investment we make, through feasibility studies before each investment and by placing every real estate development within market sale Price bands, in order to know when to buy and when to sell.

External Factor: We are on the lookout for changes, we maintain a constant search for signs and indicators through property market analysis which help us reach our own conclusions, detecting speculator-created-bubbles, for the purpose of responding with innovative products adding value to our partners and clients. We follow up closely the development of real estate supporting markets, such as: commercial, industrial and government.

Internal Factor: We base our analysis on what is missing, not on what is there and by collecting “in situ”, we know all of the options existing in the area. We anticipate chances.

GETTING THE BEST REAL ESTATE DEALS

Financial Factor: To develop an inside purchase-price setting strategy based on the property’s potential and not on its physical state, knowing all of the possible ways of financing before sitting for negotiations. Every deal is based on numbers.

External Factor: To know each property’s advantages and disadvantages before the purchase.

Internal Factor: As a team, we keep in mind our vision in every negotiation each Invest-

ment is part of a Company goal; we listen to the experts and analyze every possible alternative; deals are met by being objective and fair; we are based on win-win relationships. As individuals, we see investments from a rational and notr emotional point; however, we believe in instincts; we are not greedy by keeping our expectations adjusted to reality. We safeguard our reputation. We know our point of indifference on each negotiation, that is why, if necessary, we desist.

REAL ESTATE PROJECTS FINANCING OPTIMUM MANAGEMENT

Financial Factor: We financially plan our projects. We add value to cash flow. We take into account all financing sources.

External Factor: We cultivate solid financial relationships.

Internal Factor: We know our strengths and take advantage of them financially.

UNDERSTANDING AND MANAGING RISKS IN REAL ESTATE PROJECTS

Financial Factor: We prepare a business plan by which we guide each investment, calculating the size of anticipated earnings on the investment, to compensate the risk.

External Factor: We assess risks, searching for strategies to reduce them and to supervise their behavior.

Internal Factor: To assess every project as if the financial risks were ours.

TIME FORT HE BEST REAL ESTATE INVESTMENTS

Financial Factor: Knowing that investments are due to detailed knowledge of the market and to a period of time, not to money. To strategically handle the right moment to invest, by knowing in & out costs of each business with regards to their profitability.

External Factor: Knowing that opportunities will always exist. Not waiting to make a real estate investment, we make it and it is then that we wait. To improve, after every real estate negotiation, with regards to quality and location.

Internal Factor: To think big by formulating logical approaches for each investment option. To align investment with the investor’s goals, taking the time necessary to study each case; not confusing efforts with results, recognizing and creating valuable investments.

FINDING AND KEEPING CAPABLE AND TRUSTWORTHY PARTNERS AND WORKERS

Financial Factor: Allowing our partners to share the positive side and mitigate the negative side of every investment. Knowing that in order to keep the best, it is necessary to offer the best compensations and benefits in the sector.

External Factor: Recruiting talent and continuously training them in order to créate a competitive advantage.

Internal Factor: Having persons with integrity oriented toward interpersonal relationships as partners.

UNDERSTANDING OUR CLIENTS’ NEEDS

Financial Factor: Knowing the market’s current conditions and the average buying power.

External Factor: Knowing that the real estate business is a business of identity, that is why it is important to create links with our clients and maintain them, keeping in mind that if there is one person interested, we must serve them.

Internal Factors: Getting specialized in our area of business by knowing our clients’ needs, areas they are looking for and lifestyle, in order to offer dreams not properties, since real estate tourism is not only properties but a service industry. Treating people with respect, not judging a book by its cover, since everything starts with people: people working for you, people working with you and your clients. Today’s tenant is tomorrow’s buyer.

WE ARE A BRAND

Financial Factor: We do businesses that strengthen our image.

External Factor: Success is the result of a solid way of thinking, of assessing the alternatives, the anticipation, identification and quantification of obstacles, of priority development and organization, of the creation of strategies and of decision at the time of execution.

Internal Factor: We boost the Company as a Brand, creating a solid and complete as differentiating features by using a marketing plan aligned with the strategy. Reputation is key, we work hard, we comply with whatever we promise and remember that we have contact with in this industry, always comeback.

ANALYZING AND HANDLING INFORMATION IN A TIMELY MANNER AND WITH THE GREATER BENEFIT

Financial Factor: Creating, maintaining, innovating and analyzing our own data bases and financial indicators. By handling numbers you get to know the business.

External Factor: Investigating, analyzing and understanding the greatest amount of information on real estate investment from a local level to a worldwide level. Considering Internet as a powerful tool of the trade.

Internal Factor: Truth as the key to recognition.

HAVING A BUSINESS STRATEGY ALIGNED WITH THE REAL ESTATE MARKET’S REALITY

Financial Factor: Visualizing investments through high goals.

External Factor: Focusing on one sector of the market, knowing that the Company that knows the market and controls the inventory controls the sector. Creating differences through our service.

Internal Factor: Becoming the best of the discipline. Developing advantages over the competition and thinking big, since we first listen and analyze and then act.

QUALITY IN OUR BUSINESS

Financial Factor: We want quality in our projects, we know that has a Price, which we always take into account in balance with the client.

External Factor: Success comes from focusing on high-quality properties, high-quality services and high-quality clients.

Internal Factor: Wanting high quality within our Brand.

FOSTER ARCHITECTURE IN REAL ESTATE DEVELOPMENTS

Financial Factor: Knowing that good architecture demands better prices in the market.

External Factor: Generating high-quality designs and environments, making our own location, seeking success not only with a property inside a community but also that said property reflects same.

Internal Factor: Understanding that design and administration are as important as location.